Insights
A collection of sharp insights, expert perspectives, and practical guidance from our Directors and team—featured across India’s leading publications. These articles are crafted to help you make sense of money in a way that feels clear, empowering, and relevant to your life. Whether you’re planning for the next milestone or simply trying to build better financial habits, you’ll find ideas here that guide, encourage, and inspire confident decisions.

Health cover still a ‘push product’ for Bengaluru workforce
Experts say most people buy personal insurance in their 40s and 50s, when health risks rise and incomes are more stable. Written by Barkha Kumari

Gold Streedhan 2.0: From Consumption To Investment
For centuries, women have flocked to physical gold, but now they can leverage options like gold ETFs, gold mutual funds, and so on to create

Do rules of thumb lead to burnt fingers?
While financial rules of thumb offer a convenient starting point for the undisciplined, they often collapse under the weight of unique life circumstances and market

Systematic transfer plan: Wealth creation or insurance strategy?
An STP strategy is a risk management tool rather than a wealth-enhancement tool This is a monthly column in Mint by Priya Sunder, Director and
Why children are quietly becoming their parents’ financial managers
As fraud risks rise and finance grows more complex, adult children across urban India are becoming informal money managers for ageing parents—managing investments, blocking mis-selling

It’s time to hold your money to higher standards
The 10-day guide to making more money before the year ends Written by Sara Hussain for Tweak India, 16 December 2021, with inputs from Aparna